Now that your Vlog is established, lets take a look at how to take it to the next level.
This is the final part of our 3 part series on Vlogging.
Hopefully by now you have created your Vlog and have began chasing the ghost of Casey. We have taken a look in previous posts about the potential of Vlogging and Tips from the Pros for creating a successful Vlog. Similar to the 2nd post in this series I have taken a look through Youtube and have compiled all of the pro tips for building your Vlog, brand and community successfully. We have return appearances from Casey Neistat, Sunny Lenarduzzi and the Video Influencers. We will begin with “the Dos” and finish on some reflective questions to keep you on the right track, a Vlog compass so to speak.
Casey keeps it simple in his video, from 5:13 he talks about how to get more subscribers and honestly, his answer is not exactly what you’d expect. He says there really isn’t any secret trick to gaining followers. Rather he says that the most important thing, is to make great content and you will find your audience, and once you have, NEVER LET GO.
A video blog (Vlog) is a record of your thoughts, opinions, or experiences that you film and publish on the internet.
The above definition of a vlog is from the Cambridge dictionary, that’s how you know you made it as a word. Someone who vlogs is a Vlogger and that someone has an opportunity to build a great social media following and create a successful brand for themselves. The question is:
Unlike Jaden Smith, “the rest of us” (see my previous post “Watch me”) don’t have a famous Father in Hollywood to give us a silver spoon for the silver screen, so we have to be a little more determined and a little more creative. Therefore I have searched through some of the most successful Vloggers’ (Casey Neistat, Sunny Lenarduzzi, Alex Costa and Video Influencers) video tutorials and have compiled all of their advice into one big “How to” post. This post will feature the Dos and Don’ts of Vlogging and part two will focus on building your brand, followers and community.
Have a plan- Make sure you have a vision of what you want to be perceived as and who you want to be to your audience.
Look at the camera like it’s a human- Talk to your audience not your camera.
Stop worrying about your camera- Don’t worry too much about the technical side of things, you can make a great Vlog with your smart phone. (If you are technically inclined, Casey and the Video Influencers both have videos about the best cameras, view them here and here).
Consistency- Be consistent with your plan and style.
Make sure you only shoot the most important things from each day.
Remember what you said last shot to maintain continuity – Both pretty self-explanatory.
Alex Costa (see previous video):
Don’t go to loud places- be mindful of your audio quality.
Don’t stay out too late- If you vlog daily make sure you leave time for editing, oh, and sleep.
Sunny Lenarduzzi (see previous video):
Don’t introduce yourself at the beginning of each video- Treat the audience as if they know you because they are loyal followers, sometimes mention who you are at the end, most viewers are there initially for the video topic but if you’re good will stay for you.
I hope those tips can help get you started on your own Vlogs. Speaking of, what are you vlogging about? Do you have any tips to share? Which Vloggers inspire you?
Up next: How to build your brand and followers/community.
Building the brand You and telling Your story through Vlogging.
“Allow me to introduce the rest of us, we’re the makers, the directors and the creators of this generation. We don’t have big award shows or huge budgets or fancy cameras but what we do have are our phones and duct tape and parking lots and guts. And we have ideas that we need to share, we know it’s not the size of the production that matters, it’s what you make. We don’t create because we have to, we create because we love to and we’ve captured billions of moments from different angles for different reasons for millions of viewers but with one thing in common: When we’re told that we can’t, we all have the same answer… Watch me.” – Casey Neistat
The quote above is taken from a commercial which aired recently during the 89th Oscars. For those of who you may not know the suited man in the commercial, his name is Casey Neistat and he is one of the best and most influential Youtubers and Vloggers on the planet. He is the inspiration for my first of a multi post series. I have started to nurture an interest in Vlogging or Video Blogging and thought I would do a multi-part series with the Good, the Bad and the How to of Vlogging while touching on how it can be used to build the most important brand you can control, You.
We will see a lot more of Casey and other Vloggers in future posts but for now I want to focus on the quote above. We live in a generation blessed with incredible technological advances and a plethora of opportunity and pathways to use it. Things which were a luxury to a select few have become regular to the masses. The world has become smaller and our reach has become larger, largely in thanks to social media. The capacity to build one’s brand or image has skyrocketed in so many ways that are just waiting for us to master.
Vlogging is now one of the keys to influencing the four corners and Casey Neistat is the case in point. He boasts an incredible 6,700,000 (basically every person in Sydney and Brisbane combined) subscribers on Youtube and his videos have been viewed a combined 1,520,646,266 times (Not going to lie, I copied and pasted that number because it’s so big, honestly I don’t even know how much it is… is that over a trillion? Anyway it’s a lot). His apartment is also filled with many leather-bound books and smells of rich mahogany. He’s kind of a big deal. One person with two major cities worth of subscribers and over a trillion ‘consumers’ of his product. This is the power of Vlogging done well.
Now that we understand the power of Vlogging, in the next few posts we will look at how to harness this power and how to fail and end up viral for the entirely wrong reasons. I want to know about your experiences with Vlogging, have you tried it? Have you watched many Vlogging Youtubers? As you can see I think quite highly of Casey, do you have any personal favourites? Stay classy. To be continued…