Now that your Vlog is established, lets take a look at how to take it to the next level.
This is the final part of our 3 part series on Vlogging.
Hopefully by now you have created your Vlog and have began chasing the ghost of Casey. We have taken a look in previous posts about the potential of Vlogging and Tips from the Pros for creating a successful Vlog. Similar to the 2nd post in this series I have taken a look through Youtube and have compiled all of the pro tips for building your Vlog, brand and community successfully. We have return appearances from Casey Neistat, Sunny Lenarduzzi and the Video Influencers. We will begin with “the Dos” and finish on some reflective questions to keep you on the right track, a Vlog compass so to speak.
Casey keeps it simple in his video, from 5:13 he talks about how to get more subscribers and honestly, his answer is not exactly what you’d expect. He says there really isn’t any secret trick to gaining followers. Rather he says that the most important thing, is to make great content and you will find your audience, and once you have, NEVER LET GO.
A video blog (Vlog) is a record of your thoughts, opinions, or experiences that you film and publish on the internet.
The above definition of a vlog is from the Cambridge dictionary, that’s how you know you made it as a word. Someone who vlogs is a Vlogger and that someone has an opportunity to build a great social media following and create a successful brand for themselves. The question is:
Unlike Jaden Smith, “the rest of us” (see my previous post “Watch me”) don’t have a famous Father in Hollywood to give us a silver spoon for the silver screen, so we have to be a little more determined and a little more creative. Therefore I have searched through some of the most successful Vloggers’ (Casey Neistat, Sunny Lenarduzzi, Alex Costa and Video Influencers) video tutorials and have compiled all of their advice into one big “How to” post. This post will feature the Dos and Don’ts of Vlogging and part two will focus on building your brand, followers and community.
Have a plan- Make sure you have a vision of what you want to be perceived as and who you want to be to your audience.
Look at the camera like it’s a human- Talk to your audience not your camera.
Stop worrying about your camera- Don’t worry too much about the technical side of things, you can make a great Vlog with your smart phone. (If you are technically inclined, Casey and the Video Influencers both have videos about the best cameras, view them here and here).
Consistency- Be consistent with your plan and style.
Make sure you only shoot the most important things from each day.
Remember what you said last shot to maintain continuity – Both pretty self-explanatory.
Alex Costa (see previous video):
Don’t go to loud places- be mindful of your audio quality.
Don’t stay out too late- If you vlog daily make sure you leave time for editing, oh, and sleep.
Sunny Lenarduzzi (see previous video):
Don’t introduce yourself at the beginning of each video- Treat the audience as if they know you because they are loyal followers, sometimes mention who you are at the end, most viewers are there initially for the video topic but if you’re good will stay for you.
I hope those tips can help get you started on your own Vlogs. Speaking of, what are you vlogging about? Do you have any tips to share? Which Vloggers inspire you?
Up next: How to build your brand and followers/community.