Building the brand You and telling Your story through Vlogging.
“Allow me to introduce the rest of us, we’re the makers, the directors and the creators of this generation. We don’t have big award shows or huge budgets or fancy cameras but what we do have are our phones and duct tape and parking lots and guts. And we have ideas that we need to share, we know it’s not the size of the production that matters, it’s what you make. We don’t create because we have to, we create because we love to and we’ve captured billions of moments from different angles for different reasons for millions of viewers but with one thing in common: When we’re told that we can’t, we all have the same answer… Watch me.” – Casey Neistat
The quote above is taken from a commercial which aired recently during the 89th Oscars. For those of who you may not know the suited man in the commercial, his name is Casey Neistat and he is one of the best and most influential Youtubers and Vloggers on the planet. He is the inspiration for my first of a multi post series. I have started to nurture an interest in Vlogging or Video Blogging and thought I would do a multi-part series with the Good, the Bad and the How to of Vlogging while touching on how it can be used to build the most important brand you can control, You.
We will see a lot more of Casey and other Vloggers in future posts but for now I want to focus on the quote above. We live in a generation blessed with incredible technological advances and a plethora of opportunity and pathways to use it. Things which were a luxury to a select few have become regular to the masses. The world has become smaller and our reach has become larger, largely in thanks to social media. The capacity to build one’s brand or image has skyrocketed in so many ways that are just waiting for us to master.
Vlogging is now one of the keys to influencing the four corners and Casey Neistat is the case in point. He boasts an incredible 6,700,000 (basically every person in Sydney and Brisbane combined) subscribers on Youtube and his videos have been viewed a combined 1,520,646,266 times (Not going to lie, I copied and pasted that number because it’s so big, honestly I don’t even know how much it is… is that over a trillion? Anyway it’s a lot). His apartment is also filled with many leather-bound books and smells of rich mahogany. He’s kind of a big deal. One person with two major cities worth of subscribers and over a trillion ‘consumers’ of his product. This is the power of Vlogging done well.
Now that we understand the power of Vlogging, in the next few posts we will look at how to harness this power and how to fail and end up viral for the entirely wrong reasons. I want to know about your experiences with Vlogging, have you tried it? Have you watched many Vlogging Youtubers? As you can see I think quite highly of Casey, do you have any personal favourites? Stay classy. To be continued…